Case Study: App Install Campaign with DatsPush and Shakes.Mobi

Today we have a high-ROI case study, provided to us by the team at DatsPush — big thanks to them!

Quick Stats Overview:

Source: DatsPush

GEO: LATAM

Affiliate program: Shakes.mobi

Offer: FireWolf Cleaner

Run period: Oct 19 – Oct 21

Avg. CPC: $0.00559

Spend: $400.31

Revenue: $1,218.52

Profit: $818.22

ROI: 204.40%

Intro:

I want to start by explaining why push traffic and why DatsPush.

Push was chosen because it’s currently a fresh, relevant, and underused native ad format. Everyone’s heard of push notifications, but not everyone has actually put them to work yet.

Why DatsPush? Simply put — I look for places where competition is low and it’s easier to skim the cream. Since the DatsPush team was talking about having fresh, converting subscriber lists, I decided to test them. The result of that decision: higher CTR and profit.

Key network advantages worth highlighting:

• Fresh subscriber base;
• Low competition across many GEOs at the moment;
• Accepts WMZ, epay, PayPal for deposits;
• 20% bonus on first deposit of $100+ — just email [email protected]
• High CTR;
• Flexible campaign targeting options;
• Average CPC from $0.003 to $0.006;
• ISP targeting available.

Categories:

• Nutra;
• Adult;
• Gambling;
• Sweepstakes;
• Apps;

I immediately launched a LATAM campaign, since according to the network’s stats, competition there is the lowest. For the offer I picked FireWolf Cleaner from Shakes.mobi.

The routine campaign setup in the intuitive dashboard takes little time — another plus. Title and description length limits are 30 and 45 characters respectively. Creatives come in two sizes: 192x192px for mobile and desktop, 492x328px for desktop only. Accepted image formats are jpg, jpeg, png, max 100KB.

The pre-landers took some trial and error — I tested several and ended up slightly in the red or at break-even. Not a disaster, but not fun either. I decided to test a fairly old pre-lander with a neutral creative since aggressive approaches aren’t allowed, but it still pulled decent CTR.

For GEOs I picked Colombia, Peru, Mexico, Chile, and Uruguay.

Creative:

I went through my swipe file of creatives and tested a couple that I thought would perform. The winner was this one:

On pricing — the top bid for Colombia was just $0.005. Not bad :). Time to show off the results — and there are results!

Stats from the affiliate program:

Stats from the tracker:

Stats from DatsPush:

Verdict:

Spent $400 across all tests, earned $1,218. Net profit: $812 (I’ll skip the cents). Considering this was my first experience with DatsPush on this type of traffic using an age-old creative, it’s a solid win. If you take the network seriously and invest proper effort, you can expect much bigger results. The traffic is there in DatsPush, and it converts.