Spain: Everything an Affiliate Marketer Needs to Know

We’ve decided to launch a new article format where we dive into a specific GEO and share everything useful about it. You’ll get all kinds of valuable info — from general country facts to traffic sources, relevant offers, and working campaign combos. Today we’re talking about Spain.

Country Overview:

• Spain is a sovereign state in southwestern Europe and partially in Africa, a member of the European Union and NATO.
• Currency: Euro.
• Official language: Castilian Spanish; in autonomous regions, other languages are also co-official alongside Castilian — Catalan-Valencian-Balearic in Catalonia, Valencia, and the Balearic Islands; Basque in the Basque Country and Navarre; Galician in Galicia; Aranese in Catalonia.
• Time zones: UTC+1 (standard), UTC+2 (daylight saving time).
• Average monthly salary in Spain: €1,636.
• Total population: approximately 46,528,966 people.
• Internet users: 39,420,000. Spain ranks 21st globally by number of internet users.
• Spaniards spend an average of 5 hours and 18 minutes online per day — 1 hour 39 minutes on social media, 3 hours watching TV content online, and 42 minutes streaming music.
• 93% of Spaniards watch online video; 52% use online TV; 11% play online games; another 11% watch others play online; and nearly 9% watch esports championships.

Traffic Sources:

Like most European countries, Spain’s dominant traffic sources are social media and search engines. 60% of the Spanish population visits social media monthly, and that number keeps growing. The most popular platforms among Spaniards are: YouTube (89%), WhatsApp (87%), Facebook (82%), Instagram (54%), and Twitter (49%). For search, it’s predominantly Google.es with some Yahoo.com. Push traffic is also worth paying attention to.

Offers:

We’re checking Spain offers through Broleads.com, an affiliate network that specializes in Spain. Average payouts for Spain are around €18, though you can always negotiate higher rates based on your traffic quality. Right now we recommend checking out Big King — it’s performing well with a payout of €19 and an average approval rate of 74%.

The Combo:

Offer: Big King, affiliate network: Broleads.com, traffic source: push traffic. Pick a push network that has Spanish traffic and start testing — try as many creatives as possible. One thing to keep in mind when setting up targeting: many affiliate programs don’t cover the islands, so delivery there is often unavailable. Broleads.com is actively working on this and is looking for partners who can handle deliveries to the islands.