Push Notifications vs. Everything Else: How It All Works

Today we have a great article from the team at DatsPush. We’ve already talked about how push notifications became a massive trend! Today, DatsPush is going to break down this format in more detail.

Right now, affiliate marketers are split into two camps: some have confidently switched to push notifications and are seeing solid profits, while others are still skeptical.

More often than not, the reason for losses comes down to not understanding the key differences between push ads and more familiar formats like teasers, banners, or social media ads. That’s exactly what today’s deep-dive is about.

A New Format

Banner blindness is a well-known problem — our brains have simply learned to tune out the most overused ad formats.

Push notifications, on the other hand, are delivered directly to each user’s desktop or mobile device and simply can’t be ignored.

That’s exactly why many brands are moving away from email campaigns, which end up in spam folders 70% of the time, and shifting toward push notifications instead.

Settings

Every affiliate marketer already knows the standard targeting settings by heart — IP range, time of day, and so on. None of that is surprising anymore.

But push ads in DatsPush have an ace up their sleeve: the frequency setting controls how often push notifications are sent, and the capping setting limits how many times a single user sees them.

This can save you from having to constantly build blacklists and can significantly reduce your unique impressions and clicks.

For webmasters, deciding whether to install push notifications on a site isn’t even a question. There’s no need to find a dedicated placement — the code takes less than five minutes to add. In short, it’s a win all around.

Freeing Up Ad Space on Your Site

Ads on websites are what allow us to enjoy almost any content for free. The more effective a site’s monetization, the more resources the webmaster has to develop it — and that’s ultimately in regular users’ interest too.

Unfortunately, Google doesn’t share that view. Earlier last year, an agreement was signed to block intrusive ad formats. Pop-unders, autoplay ads, and plenty of other things made the list.

Here’s the list of ad types that are likely to get blocked going forward:

One of the new key restrictions is limiting the amount of ad content — no more than 30% on the first screen.

That’s where push notifications come in — and it seems Google is taking a more lenient stance on them. Pushes don’t require a dedicated ad slot, and they don’t interfere with content consumption at all.

So you’re good to go — add push notifications to your site and enjoy the extra monetization, without worrying about penalties like being downranked in search results.

Monetization

DatsPush offers webmasters two cooperation models: CPA — a one-time payment per subscription; and Revshare — payment for every click from a user, where the webmaster receives 75% of the CPC offered by the advertiser.

Even if traffic dips and the number of views on other ads on your site drops, you’ll still retain some income from users who subscribed to pushes earlier. Who wouldn’t want that kind of safety net?

It’s also worth noting that DatsPush ad notifications don’t show your website’s URL, so advertisers’ campaigns won’t be associated with your site or mislead users in any way.

The Bottom Line

The cost per click in DatsPush is comparable to teaser and banner networks, making push notifications a solid additional monetization channel for your site.

Push notifications still raise plenty of questions since they’re relatively new to the mainstream market. But DatsPush has a support team ready to share all the secrets of running successful campaigns with advertisers, and is happy to help webmasters with code installation and answer any questions they have.