Italy — Everything an Affiliate Marketer Needs to Know

We’re continuing our country series where we break down individual markets for affiliates. Today it’s Italy’s turn — a fascinating country with its own quirks. We’ll share a quick overview, cover the available traffic sources, and highlight the hottest offers for Italy.

Country Overview:

• Italy is a Mediterranean country in Southern Europe with a long coastline.
• Currency: Euro.
• Official language: Italian.
• Population: 60.6 million. Men: 49%, women: 51%. Italians make up 94%, with a sizeable share of immigrants from other European countries.
• Time zone: UTC+1, summer time: UTC+2.
• Average salary in Italy: €1,648/month.
• 60% of Italians regularly use the internet and lead active social lives online.
• Italians spend an average of 4 hours 28 minutes online on desktop/laptop, and 2 hours 12 minutes on tablets and smartphones.
• 74% access the internet via PC or laptop, 17% via smartphone, and 8% via tablet.
• Italians enjoy online shopping. 39% browse for products on PC and 39% buy on PC. 20% browse on mobile but only 16% complete purchases there (preferring to circle back on desktop).

Traffic Sources:

Italians are among the heaviest Facebook users in the world, spending 6 hours and 27 minutes per month on the platform. So Facebook tops the list of traffic sources — it works for almost any offer when set up correctly. Depending on your specific offer, also consider: Google Ads, YouTube, Yahoo, WhatsApp, and push traffic.

Offers:

We’re sourcing Italian offers from Leadbit — a reliable affiliate program operating across many countries and verticals. Italy alone has over 70 offers available. Payouts for product offers go up to $38, gambling offers up to $155, and sweepstakes up to $25. We especially recommend checking out the gambling and sweepstakes offers — NORDICASINO, ALTROCONSUMO CCS, and SAMSUNG S10 CCS TRIAL.