Case Study: EvaDav Push Notifications + Dating Offer with 255% ROI

Today EvaDav shared a case study with us about running push notifications to a dating offer with 255% ROI. It’s packed with insights, useful tactics, and a clear picture of how to combine EvaDav pushes with a dating offer. We also want to mention that EvaDav now has their own Telegram chat — t.me/EvadavRu — where you can connect with the EvaDav team and other affiliates running push traffic.

Ad format: Push notifications from EvaDav
GEO: FR
Period: 03/15/2019 – 04/28/2019
Affiliate network: Profit Social
Offer: UkrainianShow 18+ CPL FR ES IT PT US CA AU NZ UK DE DK NO SE NL FI WW [WEB / TAB / WAP]
CPL: $2–$9 depending on GEO
Targeting: Chrome browser on Android mobile devices
Budget: $1,506
Revenue: $5,355
Net profit: $3,849
ROI: 255%

I had zero experience with dating offers or CPL payment models, but I’d heard this combination could be very profitable. I came across the offer, weighed the pros and cons, and decided to try it with EvaDav and ProfitSocial. The network was new to me, but I did my research and jumped in.

Before launching, I talked to colleagues who had run similar campaigns. My goal was to learn from their mistakes before making my own.

Here’s a quick checklist of conditions under which you should NOT launch a campaign:

• DON’T launch if your creatives and landing page don’t align.
• DON’T launch without researching your GEO and target audience.
• DON’T launch without identifying your audience’s actual needs.
• DON’T launch without locking in a specific traffic source.
• DON’T leave a traffic source running if it’s producing no leads and has spent more than 5x the conversion cost.

I decided to start with predictable, stable GEOs — which is the main reason I chose this offer and focused on France as my primary target. The CPL looked attractive, and the hold was manageable. I confirmed with support that after a successful approval track record, you can negotiate weekly payments, which meant a 7-day hold.

I was also advised to focus on mobile traffic. Based on past dating offer runs, mobile users show significantly higher engagement and willingness to connect online.

Creating Push Notifications and Landing Pages

Since I already knew how to work with EvaDav push notifications, I took the following approach: I used the Adsbridge tracker and set up a postback between ProfitSocial and Adsbridge, which let me build black and white lists. A series of landing pages helped me optimize for the best conversion. The setup ran 3 ad sets with 2 creatives per chain.

Don’t overthink your ad copy — just make sure it’s concise, punchy, and relevant to your audience.

I pulled the landing page from the affiliate network — it was clean and minimalist, featuring photos and GIFs of women. For dating landing pages, GIFs genuinely outperform static images.

Results

I was more than happy with the results. Here’s a screenshot from the dashboard showing the overall picture at a later stage of the campaign:

My first few weeks weren’t as profitable as the later ones — ROI was sitting around 90–95%. I then started optimizing, building black and white lists, and from there ROI climbed steadily.

White lists restrict your traffic to a smaller pool of sites, but can deliver better results.

Early on, I recommend starting with black lists, because many good sites won’t have traffic available immediately — and white lists might cause you to miss them entirely.

Here are the final numbers:

Clicks: 351,273
Leads: 1,392
Total revenue: $5,355

I spent $1,506 on this campaign and walked away with $3,849 in net profit and a remarkable 255% ROI. That’s the highest return I’ve ever seen. Compared to other verticals — I once tried WAP clicks and got around 20% — the dating offer blew everything else out of the water.

My Key Takeaways:

1. Test your targeting thoroughly, segment your audience, and optimize your campaigns.
2. Read reviews of the affiliate network and talk to other webmasters.
3. If you’re running push traffic, find a network that’s transparent and technically solid. For me, that’s EvaDav.
4. Relax and enjoy the process.
5. Don’t be afraid to try unconventional approaches, don’t give up after the first setback, and be ready to invest both time and money.

Once you’ve done the groundwork, you can sit back and watch the profit roll in. Just don’t forget to keep an eye on your white and black lists.

There’s a myth going around that push notifications are dying because browsers and search engines are cracking down on them. This case study proves that’s nothing but a myth. Push is far from dead — and it has no plans to leave the affiliate marketing arena anytime soon.

Thanks for reading — I hope this helps you find profit in your own campaigns.

Interested in push traffic? Join the EvaDav chat — t.me/EvadavRu! Ask questions and find more useful content on push notifications.