Mobile Apps — How to Promote and Where to Get Traffic?

Today we’re going to talk about mobile apps — what types are out there, how to work with them, and where to get traffic. By the end of this article you’ll have a solid foundation for promoting apps. Let’s get started!

What Types of Apps Are There?

Apps can be built for virtually any niche — gambling, betting, dating, finance. But the most common use case for affiliates is promoting casino apps. In this article, we’ll focus specifically on gambling apps. What do they look like? A simple WebView app that opens the casino’s mobile website through your affiliate link.

Where to Get an App?

You can order a custom app from developers starting at around $75, but this approach has its complications. You need to find a developer who specializes in this type of app and understands how to pass moderation on Google Play or the App Store. The app must support:

• Offer functionality. The offer’s website must render correctly through the WebView element.
• Affiliate link tracking. Users must be sent through the affiliate link, which should be cached and saved per user. Sub ID and Deep Linking parameter support is also strongly recommended.
• Push notifications. An important feature that significantly boosts deposit conversion rates.
• App store approval. The app must pass moderation and be published on Google Play or the App Store. This is the most critical requirement — there are major challenges with passing moderation, and your developer needs to understand cloaking.

But there’s a second — and much easier — option: getting an app directly from an affiliate program. Some networks now provide ready-made apps to their partners. They handle all the development and hand you a fully built, already-approved app for your chosen offer.

One reliable network that provides apps to affiliates is Leadbit. We’ve covered them before and can recommend them — they have a wide variety of offers across multiple verticals, including gambling. Their gambling offer selection is extensive, covering both domestic and international markets, with payouts per first deposit reaching $170. To get an app, simply register with Leadbit, select an offer, and let your personal manager know you need an app. They’ll handle everything, and once it’s ready, your manager will reach out so you can start promoting. Profit!

How and Where to Promote Your App?

There are two popular and effective approaches:

ASO (App Store Optimization). This is the process of optimizing your app’s title, keywords, and description to maximize its visibility in search results. With ASO, you get organic search traffic from Google Play or the App Store. The main challenge is frequent app bans — you also need to understand how store algorithms work and optimize accordingly (from keyword research to boosting reviews and ratings).

Facebook. The most popular approach — running targeted ads on Facebook. You create an “App installs” campaign with a creative, typically a video of spinning slot reels with a win. Avoid “freebie” creatives like “Deposit now and get $150 free” — that kind of audience rarely makes genuine deposits and advertisers reject it on quality grounds. Facebook will automatically find users most likely to install, and the good news is that Facebook is very app-friendly: if the app is already live on Google Play or the App Store, Facebook considers it compliant with their policies.

Verdict:

Many people ask: why bother with apps when you can just use a direct affiliate link? You can — but mobile Facebook traffic performs significantly better with apps. First, there are no Facebook moderation headaches. Second, users trust apps more than websites because they assume it’s an official product. And third, apps convert to deposits at a higher rate thanks to push notification retargeting.

In this article we’ve covered the basics of gambling apps and how to promote them — but there are plenty of nuances you’ll only discover through testing. So get out there and test. Good luck, solid profits, and may the bans come slow!