Finteza Analytics Tool Review

Today we’re reviewing Finteza, a web analytics system for traffic and advertising channels. This service is designed for marketers and webmasters, but it’s also extremely useful for media buyers. In this review, we’ll cover the key features and capabilities of Finteza.

Advanced Web Analytics:

• Real-time, accurate data with no sampling or extrapolation.
• Audiences and segments in 1 click. Explore your audience across 15 dimensions: traffic sources, events, UTM tags, page URLs, countries, and 10 more reports that can be visualized as charts and funnels.
• Traffic quality assessment. Unlike basic analytics tools, Finteza features a multi-level audience quality evaluation system. Through comprehensive analysis of botnet activity and visitor behavior, the system can identify 12 types of low-quality traffic per channel. Data arrives in real time, meaning you can monitor each advertising channel for click fraud and inflated stats on the fly.
• Handy source-level statistics. The service supports UTM tags, which can multiply your campaign ROI. Tag each traffic source and the system will show you the full picture: visited pages, conversions, bot presence, geography, and 11 more reports.
• Optimize your site’s conversion in a single day. The sales and conversion funnel is a tool that pinpoints the weak link in your sales process. Where do visitors most often leave your site? Which block or page is pushing potential customers away?

Finteza Ad Engine:

With Finteza, you can rotate banners, teasers, sliders, landing pages, and any text-graphic blocks. Combined with real user behavior analysis, this opens up an enormous range of experimentation for boosting your site’s conversion rate.

The new ad engine is especially interesting for webmasters. It’s a powerful and convenient tool for monetizing sites that run third-party advertising. Key benefits include:

• Ad blocker bypass.
• Detailed real-time campaign and banner stats with no delays — impressions, clicks, CTR.
• Support for modern formats including GIF, PNG, JPG, HTML5, and responsive banners.
• Advanced campaign targeting options: browsers, devices, geography, and scheduling by day of the week and time of day.
• Built-in retargeting. Lets you create personalized, highly relevant ads. Segment visitors by the events they complete and show them precisely targeted promotional messages.
• Fast banner loading. Finteza‘s distributed system uses multiple servers spread across the globe, so you’ll never have a situation where a visitor has already scrolled past a banner before it even loads.

Pricing:

Website and app analytics is priced at $25 per month per 100,000 unique visitors.

Ad engine pricing depends on monthly impressions. You pay $4 per 100,000 impressions.

You can test Finteza for free — upon registration you get 30 free days of analytics and 100,000 ad engine impressions at no charge.

How to Connect Finteza?

To use Finteza, register at finteza.com/ru/register. After registering, connect your site to Finteza. It’s straightforward — the system integrates with a wide variety of CMS and eCommerce platforms. If there’s no plugin for your CMS, you can do it manually by following the instructions. Plugins and guides for each CMS can be found at finteza.com/ru/integrations/plugins.

Summary:

Finteza is a tool that delivers value for marketers, webmasters, and media buyers alike. Quick setup, detailed real-time stats, bot traffic detection, and convenient source-level analytics. The ad engine bypasses ad blockers, loads banners faster for users, and includes built-in retargeting. If you work with traffic, we recommend giving Finteza a try.