How to Attract Student Traffic and Monetize It Effectively

In this article we’ll talk about attracting student traffic and monetizing it effectively. We’ll walk through the top traffic sources for this audience and the best offers to monetize with. 

Where to Get This Traffic?

• SEO. Build your own sites and rank them in search. Effectively free traffic with very high quality — the best option, but it requires a significant investment of time and knowledge. And beyond monetization, a quality site can always be sold. Student traffic is easy to generate by publishing ready-made coursework, papers, presentations, and similar content — you need to publish relevant, unique material and know how to rank it in search for the right keywords.
• Google Ads. A good fit for affiliates who don’t want to deal with SEO. Not all offers and keywords will pass moderation in Google Ads though — expertise is still required.
• Google Ads (Display Network). Similar to search, not all offers will be accepted. But there’s traffic available and it’s quality. You can try both search ads and display campaigns on keyword-targeted placements.

How to Monetize?

All educational offers work on a revshare model. Put simply, there are no fixed per-lead payouts — you receive a percentage of the revenue generated by each client you bring in. This model is actually more lucrative in the long run, but it puts some people off because of the perceived risk and working capital requirements. In the essay niche, the risks are much lower — if you’re driving quality traffic, you can predict fairly well how much and when it will pay out. You can check with the network’s support team to get the average LTV for each offer. As for working capital: traffic typically pays off with the client’s first order, meaning you don’t have to wait long — the client places an order, pays, and the network sends you your cut. Here are some interesting offers currently available for educational traffic:

1. MyAlfaSchool.ru — a recently launched offer, which means you can attract clients before other affiliates have even noticed it. Online math tutoring — a genuinely in-demand service among students. Commission: 100% of payment up to $30; for payments above $30, it’s $30 + 10% of the amount over $30.
2. TutorOnline — an online tutoring platform with a wide range of subjects covered. This offer is currently showing outstanding results in light of the COVID situation and the surge in demand for remote learning. Payout: up to 100% of all payment amounts, depending on the total payment size.
3. Zaochnik.com, Dissertatsija.com — also great offers that help students with coursework, dissertations, and essays. These offers have seasonal peaks and convert best near the end of the academic year.

All these offers can be found in one affiliate program — R-money.ru. We intentionally focused on one network here — R-money.ru specializes in student-focused offers and provides solid terms for affiliates.

Summary:

The affiliate market isn’t all gambling and nutra. There are plenty of other interesting verticals out there. Educational offers are a great example — they provide genuine value to the end user and are completely compliant. In this article we covered the best traffic sources and offers for this niche. You’re free to explore other traffic sources too — there’s no shortage of ideas. MyAlfaSchool.ru and TutorOnline are converting particularly well right now, as many people are working from home and looking for online teachers. R-money.ru is a solid network for student-focused traffic — they’re a direct advertiser and offer owner. We recommend subscribing to their Telegram channel: t.me/r_money_ru, which regularly publishes useful content.