3 Tips for Running Crypto Offers

In this article we’ll share 3 tips for running crypto offers. The article is sourced from the blog of ad network RollerAds — blog.rollerads.com/2021/04/19/top-tips-to-running-crypto-offers/ — translated and adapted by us. Great material — thanks to the team. If you’re looking for a place to buy push or pop traffic, we can recommend RollerAds — genuinely quality traffic at solid volumes and reasonable prices.

Some people believe crypto is the future and will keep growing in value. Others say it’s just a bubble that’ll eventually pop. Time will tell who’s right. For affiliate marketers, what matters is this: crypto is one of the most profitable verticals out there — especially right now.

The idea of getting rich overnight has always attracted users, so crypto offers have always converted well. With Bitcoin’s recent surge, that conversion rate and demand have multiplied dramatically. On RollerAds, many affiliates are successfully running crypto campaigns — it’s one of the top verticals by volume right now.

We also believe there’s room for everyone in this fast-moving vertical — so we’re happy to share the three most important tips for getting the most out of your crypto campaigns.

Tip #1. Pre-landers.
Pre-landers are critical for crypto offers. They help filter out underage users and those who aren’t genuinely interested in the offer. They also do an excellent job of building user interest.

Which pre-landers work best? Remember the “get rich overnight” angle? Lean into it. Based on data and results, the most successful pre-landers are “success story” formats — think a news-style article telling the story of a well-known local figure who got rich through crypto and keeps growing their wealth every day.

This approach works well for both pop ads and push traffic. And if you’re running push campaigns, make sure your push creatives match the pre-lander you’re using — both in content and design. Users tend to be especially sensitive when money is involved, so it’s crucial to build trust throughout the funnel.

On the topic of funnels — always test different ones and run split tests. Conversions on financial and crypto offers often come in delayed, since users need time to analyze the offer, think it over, save up, and finally decide to invest. Be prepared to wait — conversions can arrive up to a month later.

Run A/B tests to see which pre-lander, approach, or funnel delivers the best conversion rates and revenue.

Tip #2. Split Desktop and Mobile Traffic.
Crypto offers accept both desktop and mobile traffic. That’s why we regularly see advertisers launching campaigns targeting both simultaneously. This is a big mistake.

Even though it may seem convenient, it’s worth taking a few extra steps and separating these traffic streams — first, because desktop and mobile traffic cost different amounts. Second, conversion rates can vary by device. And last but not least, user behavior differs between devices, so it’s better to use different pre-landers and funnels for each platform.

When launching crypto campaigns in RollerAds, splitting by platform will not only make your campaigns more cost-efficient but also easier to optimize. By tracking {feedId} and {ZoneId} parameters, you can monitor conversions by individual sites and placements, then optimize — pausing sources and placements that don’t convert.

Tip #3. The Offer.
It’s very important to understand that conversion rate and the number of accepted leads is influenced by the broker, their call center, and how they handle leads. So make sure you’re working with the best offer and that you have a solid relationship with your affiliate network.

Another less obvious point is the call center schedule. Keep in mind that brokers and their call centers don’t work on weekends. That doesn’t mean you should pause your campaigns during off-hours — you’d lose a massive number of potential leads. Instead, create separate campaigns for weekends and off-hours, just with lower CPC bids.

And that’s it — wishing you successful campaign launches and plenty of profit!