Case Study: Money Amulet — $500 Profit
Offer: Money Amulet
Traffic Source: Facebook
Spend: $310
Revenue: $810
Profit: $500
ROI: 166%
Period: March — April 2018 (1 month)
Two months after the new year, when all my old funnels stopped producing profit, I had to roll up my sleeves and start testing new angles.
I tested a lot — the biggest issue was constant bans and checkpoints that made it impossible to get clean stats on any given funnel.
After a lot of testing, I decided to go with the Money Amulet offer.
Honestly, I had zero faith in it. “How are people actually buying this stuff?” was the question going through my head while I was setting up the funnel.
Since going straight to the landing page had never worked well for me, I decided to use a pre-lander. At the time there weren’t many good pre-landers out there — most of them were garbage with 5% click-through rates.
Based on my own experience, I decided to build my own bridge page around a well-known public figure. I went with Marilyn Kerro, a finalist from three seasons of a popular psychic TV show who was getting heavy airtime.
The result was a very organic, polished pre-lander that I actually believed in myself.
At its peak it had a 25% click-through rate, settling later at around 15%.
For creatives we always follow the principle of “sell the article” — high CTR, low CPC.
Ad Copy: “A finalist from three seasons of a hit psychic TV show — an Estonian witch — revealed how to attract money, love, and luck into your home. Take notes..”
Headline: “Estonian Witch: How to Attract Money and Good Luck”
The images all performed similarly. Having a variety of photos makes it easy to continue running the funnel after getting an account banned — instead of trying to make images unique, just swap the photo.
Campaign Setup
The golden rule of Facebook: “The less you restrict your targeting, the better your results.” Tested and confirmed.
Campaign Objective: Conversions.
GEO: Kazakhstan
Gender: Men and women
Age: 18 — 65
Placement: Mobile Facebook
The main problem with this source is constant bans. Finding a working funnel is not the challenge — the whole run was practically hands-off. The only thing I had to do occasionally was swap accounts.
Initially I was running with a different affiliate network — and ended up sending 10x more profit there than I managed to get to Monsters. Only once the funnel started to cool off and the bans got worse did my manager Dima tell me they had much better terms — higher payouts and better approval rates. It was a dream: leads at $0.75–$1.50 each, solid approval rates, great profit, and basically zero active management.
Stats:
I initially ran on Ukraine, Moldova, and a bit of Russia. By the time I moved to Monsters, it was mostly Moldova and mainly Kazakhstan. Honestly, Kazakhstan probably still had life in it — the last leads were coming in at around $2 each. If I were choosing where to run this offer now, I’d go with Monsters — the payouts and approval rates there are currently much better than anywhere else.
Whenever I see case studies like this, the obvious question is: “Why did you stop if it was profitable?” Here’s the answer.
Between the massive number of bans and the general burnout with that traffic source, I decided to switch sources. I’m actively exploring other sources and verticals now.
You can start with this pre-lander, swap the creative angle, and it should pick up right away. Throughout the entire run, only the creatives were burning out — engagement dropped, CTR fell. Click-through on the pre-lander was consistently 10–18%.
If you’re running on Facebook, get your accounts ready in advance. I had diet funnels left over that could have still been profitable, but constant bans made me walk away from them. Stable accounts are your competitive edge.
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