Case Study: Dating Traffic with Extra Push Monetization via EvaDav

Today we have another case study, and we want to give a big thanks to the team at evadav.com for providing it. The campaign ran on a dating offer with additional push notification monetization. Push traffic was monetized through evadav.com — we consider it one of the best push monetization programs out there. It supports traffic back, traffic has a long tail, rates are strong across many countries, US traffic is accepted, and the stats interface is convenient.

For our traffic source in this case study we used JuicyAds in clickunder format. The idea was to land traffic on our own lander and then route it based on GEO. We ran both adult dating and regular dating offers (as part of testing the channel).

Landing Page Format:

Pre-lander: Quiz

4 questions / quiz in classic “joke” format:

Blondes or Brunettes => Plus-size or Slim => Bigger or smaller chest? => Paid or free? => Lead data capture block (email, etc.)

What We Tested

On the “register” click, we triggered a pop-up event embedding a basic partial-screen pop-up with an “18+” age confirmation and a push notification subscription prompt, looking something like this:

Subscription-to-impression ratio: ~12–15%, with a landing page conversion dip of about 1% when set to 1 impression per unique visitor. At higher volumes, numbers will fluctuate — it all depends on what you’re running, which GEO, and when you add the push subscription trigger. Monitor conversions through split tests.

Overall, we managed to boost ROI by 19% over the course of the month. The bonus is that traffic keeps converting with a low unsubscribe rate over time. See the screenshots below.

EvaDav does a great job with traffic back — you can redirect it wherever you like. There’s a default traffic back setup, but you can also set your own and squeeze every drop of value out of your traffic. Overall this gives 15–20% more output. Choose your pop-up landers based on your vertical — gray-hat topics typically see enthusiastic subscriptions, adult has its own dynamic, movie streaming another, white-hat traffic yet another. EvaDav has a long conversion tail and lower unsubscribe rates, which means traffic keeps generating money passively for a long time. This is clearly visible in the graph after traffic is stopped.

In summary: in addition to the primary offer revenue, the push subscription layer added roughly +19% ROI — and that number is slowly growing. This approach scales excellently across other campaigns. The key is catching the right moment to add the clickunder on your landing page.

Test spend: $66. Push profit: $12. Offer profit: (not the main point here — we broke even on the offer).