Adsterra Ad Network Review

Today we’re reviewing the ad network Adsterra — an international global ad network and one of the leaders in the adtech market. With over 30 billion impressions per month, covering the entire world — more than 248 countries — it’s been in the market since 2013 and now works with over 13,000 publishers and 9,000 advertisers. In this review, we’re looking at Adsterra from the advertiser’s side — for buying traffic. Let’s get started.

Ad Formats:

Social Bar — a new format that many advertisers haven’t heard of yet. It includes five ad types, delivers high user engagement metrics, and outperforms other ad formats in CR. The format includes both exclusive and updated versions of familiar ad types: In-Page Push, Chat, Survey, Video Bars, and Banners (with unique customization options).

Popunder — the well-known pop-up window that appears over website content. This is Adsterra‘s top format, performing exceptionally well for utilities, push subscriptions, software, dating, and gambling. Over 1.3 billion impressions per week.

Web-push — ad notifications delivered to a user’s phone or desktop after they subscribe on a website. Adsterra currently delivers over 2 billion weekly impressions of this format. Utilities, dating, gambling, sweepstakes, e-commerce, and sports betting all perform well with it.

Native ads — teasers embedded natively within site content. Over 1 billion impressions of this format are available, and it’s commonly used for utilities, dating, gambling, sweepstakes, e-commerce, and sports betting.

Video pre-rolls — ads shown before the main video content. Used for games, gambling, dating, e-commerce, and finance.

Banner ads — standard banners in the following sizes: 160×300, 160×600, 300×250, 320×50, 468×60, 728×90, 800×440.

How to Start Buying Traffic?

To start buying traffic with Adsterra, you have two options:

1. Have an Adsterra manager handle your campaigns. They’ll set everything up for you — all you need to provide are your creatives, your preferences, and of course, a funded balance.

2. If you’re an experienced user who prefers setting up campaigns yourself, you can do that in Adsterra as well. Register as an advertiser at partners.adsterra.com/signup/ — just fill out the form and confirm your email. Then fund your balance and start setting up your campaigns. Even if you’re managing things yourself and have questions, support is available 7 days a week and is multilingual.

Deposit Methods:

To top up your balance, go to the “Finance” section — just click on your balance or open the menu. Deposits can be made via Bitcoin, Paxum, PayPal, Webmoney, Wire Transfer, QIWI, and Unionpay. The minimum deposit is $100. Adsterra supports the following pricing models: CPM, CPC, CPA, CPI, CPL, and RTB.

Verdict:

Adsterra is an ad network with a long track record in the market and a strong reputation for high-quality traffic. What we liked:

• High-quality traffic sourced directly from publishers.
• Proprietary anti-adblock solutions.
• Quick start — simple registration and fast campaign setup.
• A wide range of targeting options.
• Easy API integration.
• A clean, industry-standard dashboard.
• Transparent and fair moderation.
• Option to have campaigns managed by their team.

The only downside worth mentioning is the lack of a non-English interface — a pretty minor issue overall. Adsterra covers all the most popular ad formats, so you’re sure to find a format that converts well for you. We recommend registering and testing traffic from this network. And if you’re a publisher looking to sell traffic, you can do that too.