Case Study: Samsung S10 DE + DatsPush

Today we have a case study from an advertiser at DatsPush — this one covers running sweepstake traffic for the new Samsung S10 in Germany. The case study is being published on March 8th, so we want to wish a Happy International Women’s Day to all our female readers! Now, let’s get into the case:

Hey everyone. This is a follow-up to the previous case study where we were running Germany on Samsung S9.

As soon as the Samsung S10 launched and advertisers started building offers around it, I decided to switch my traffic over too — and the results were surprising.

First, the CTR spiked thanks to the hype. Second, conversions improved. This combination let us capture a lot of German traffic.

Kept the same pre-lander as before. It had proven optimal for the S9 campaign, so I just swapped out the phone model.

Learned from past mistakes — this time I stayed away from “Congratulations, you are our 10,000th visitor” style creatives. I know those work well for some people, but for me they always ended in misclicks.

The top creative immediately draws attention to the new phone model.

CTR was around 1%, which let us buy traffic at 5 cents per click.

Final Numbers:

Spent: $1,624
Earned: $2,326
Profit: $702
ROI: 43%

Big thanks to the DatsPush team for providing this case study. We recommend joining their chat — t.me/datspushru — where you can ask questions about the case, get help with campaign setup in DatsPush, and grab a promo code for your first deposit.