Everything About the Dating Vertical

In this article we’ll share useful info about the dating vertical — covering what it is, the top offers in this niche, and which traffic sources work best for it.

What Is the Dating Vertical?

Dating offers are exactly what they sound like — dating sites. The vertical breaks down into two sub-verticals: Mainstream Dating (standard dating services open to everyone) and Adult (dating services focused on more explicit connections). Dating offers come with several payout models:

• CPL — pay per registration. Split into SOI (single opt-in — just an email) and DOI (double opt-in — two steps). SOI offers perform best in dating and are a great starting point for beginners.
• CPS — pay per deposit. You’ll need a decent budget to test these.
• RevShare — a percentage of the offer’s revenue. Income builds gradually and depends on the quality of your traffic.

Top Offers:

We pulled 5 of the top-performing dating offers from Leadbit that are worth promoting:

• FREMDGEHEN69 | ADULT DATING SOI | DACH — payout per completed signup (email, username, password). Rates vary by GEO (Austria, Germany, Switzerland) and device (mobile or desktop), ranging from $2.60 to $8.80.
• BONGACAMS | ADULT WEBCAM SOI | MULTIPLE GEO — a well-known adult offer that works across many countries and accepts both mobile and desktop traffic. Desktop pays more; top GEOs can earn up to $4 per registration.
• IDATES | MAINSTREAM DATING SOI | MULTI GEOS — up to $6.80 per completed profile (email, login, password). Accepts mobile and desktop traffic from the UK, Germany, Austria, Belgium, Switzerland, Australia, Canada, Luxembourg, Sweden, Finland, Norway, Denmark, France, Italy, and Spain.
• MEGAHOOKUP | ADULT DATING SOI | US, UK, CA, AU, NZ, FR, DE, BE, NO, FI, SW — $3.20 per registration.
• FUCKSWIPE | ADULT DATING PPS DESKTOP | US, AU, NZ, UK, FR, DE, IT, ES, RO, RU, AT, ID, SG, PT, HU, CZ, PL, BR, MX — desktop traffic only; $72 per first deposit.

Where to Get Traffic?

Here are the 5 best traffic sources for the dating vertical:

• Push traffic — we talk about this format a lot, and for good reason: it works great for dating. Just keep in mind that not all networks allow adult landing pages, so you may need a pre-lander without explicit imagery — like the example shown in the screenshot above.
• Messaging / Spam — essentially free traffic. Find a social platform with few restrictions on outbound messages and a large male user base. There are plenty of services for automated messaging and auto-replies.
• Teaser networks — cheap traffic that requires skill to use effectively. Many teaser networks carry adult traffic, and that’s where dating offers tend to convert best.
• Doorways — a method that’s slowly fading out, but you’ll still find plenty of doorway sites in search results built specifically to funnel traffic to dating offers.
• Facebook — nearly every vertical can work on Facebook, and dating is no exception. Moderation is tough, but if you know how to cloak, this source is very viable.

What Creatives Work Best?

Use copy and imagery along these lines. In practice, unretouched, natural-looking photos of women tend to perform better than polished stock photos.
A girl wants to meet you.
You have 1 new message: “Hey, want to chat?”
A girl from {CITY} is looking for a guy.
Of course, always test other creative angles — your own custom creatives will almost always outperform generic ones. And different sources call for different approaches. The examples shown above work well with push and teaser traffic.