India — Gambling — Key Features, Creative Examples, and Approaches

We’re kicking off our geo series where we break down each market and share creatives, strategies, and winning combinations for gambling and betting traffic. Today we’re talking about India — and there’s a good reason we chose it first. It’s been gaining more and more popularity among media buyers. It’s a GEO with cheap traffic but CPA payouts of up to $80 per FTD. In this article, we’ll cover everything you need to know about India: how to work with this market, what product to choose, and of course, we’ll show you creatives that are converting right now.

A bit about India:

• Population: 1.38 billion people.
• Languages: Hindi and English. English can be used freely in creatives — a large portion of the population speaks it, and it’s an official language of India.
• Only 34.5% of India’s population uses the internet. But that’s 447 million users — second in the world by number of active internet users. And that number is growing fast!
• The most popular sports in India are cricket, football, field hockey, tennis, golf, chess, and kabaddi. Cricket is by far the most popular — if you’re running betting traffic, we highly recommend focusing on cricket.
• Popular slots: Baccarat, Auto-Roulette, Wheel Of Fortune, Dice Duel, Baccarat VIP, Super Sic Bo, War Of Bets, Baccarat Mini, Zeppelin, Blackjack. Use characters from these games in your creatives — it noticeably boosts conversions. Data courtesy of 4RabetPartner.
• Popular providers: Vivogaming, Evolution2, Betgames, Platipus, Ezugi, Pragmatic Live, Betsolutions, Booongo, Endorphina, Playson, Yggdrasil, Pragmatic. Information provided by the 4Rabet product team.
• Major banks in India: State Bank of India, ICICI Bank, HDFC Bank, Punjab National Bank. You can use this info in push notification creatives.

Approaches for India:

Pretty much any approach that works in Europe or CIS markets works in India too. Emotion-based creatives, spin wheels, slot gameplay — all of it converts well, but you need solid localization. What does that mean? Use popular Indian slots in your creatives, and feature real Indian people showing genuine reactions. Don’t forget to include bonus information and notifications from Indian banks in your creatives — these significantly boost conversions. We’ve attached several creative examples that are performing well right now.

Products for India and CPA terms

Affiliate payouts can reach up to $80 per minimum deposit. $80 is a solid rate — achievable with high-quality traffic at good volume. Starting rates are around $40–$50, depending on the affiliate network and product.

Average conversion rate for this GEO from registration to deposit: 3–5%. From app install to registration: 40–50%. Of course, everything depends on your traffic quality, creatives, optimization approach, and the product itself. These figures are based on Facebook traffic with the 4Rabet product.

We recommend working with direct advertisers — they offer much better terms and provide fast feedback on your traffic. We can recommend 4RabetPartner, which is the direct affiliate program for the 4RaBet product. The product performs exceptionally well, has great conversion rates, is properly localized, and offers a wide selection of slots and sporting events. The minimum player deposit is just 300 INR — about $4. Key advantages of the affiliate program itself: payouts from $50 to $80, no holds, and weekly payments.

Summary:

India is a GEO with a massive market and cheap traffic. The same approaches that work in Europe and CIS regions work here too — the key is solid localization and high-quality creatives. If you haven’t tried India yet, it’s easy and affordable to test since traffic is cheap and CPA payouts aren’t overly demanding. If you’re planning to run betting traffic, keep an eye on cricket tournaments — it’s huge in India. Wishing you great tests and high profits!