Interview with a PrimeXBT Crypto Affiliate Program Representative

An interview with a representative from the crypto affiliate program PrimeXBT. It turned out to be a really engaging conversation — we discussed how the crypto vertical is holding up during the economic crisis, which traffic sources work best for crypto, which payment model is more profitable, and how to transition from other verticals into crypto. There’s also a great bonus waiting for you at the end of the interview. Enjoy!

Hey, glad you agreed to this interview. Tell us a bit about the affiliate program and the project you’re accepting traffic for.
Hey, thanks for having me and for the questions. Let’s dive in.
The PrimeXBT affiliate program, as the name suggests, represents offers for the direct advertiser PrimeXBT.com — a next-generation trading platform. Anyone can get started here: whether you’re a professional trader or just someone curious about trading — you can begin with familiar instruments like forex, or jump into trending crypto assets. There’s also the option to trade indices and commodities (oil, gold, etc.). Over 30 assets are available in total.
I know some affiliates are already familiar with this market and won’t find much new here. But I want to speak to affiliates from other verticals. Running traffic to Bitcoin trading, forex, and options offers isn’t harder than sending traffic to dating or credit offers — and honestly, it’s probably easier than pushing male enhancement creams or weight loss products. The key is finding the right traffic angle and understanding that trading is about “adrenaline,” the chance to make money, and escaping the daily grind — three things that appeal to virtually everyone. And since we don’t have a conversion-killing KYC process, almost anyone on the planet can sign up and try their hand on a demo account.

Do you accept all countries? Which geos are performing best right now?
We do have geo restrictions. We don’t accept traffic from the US, Quebec, and a few other regions — but 95% of geos are covered. We accept most countries and have localization in 16 languages, which we keep expanding.
In other words, our offers are truly global — you’d be hard pressed to find broader geo coverage anywhere else.
In terms of monetization, it’s no secret that Tier 1 countries generally yield better results — but there are pleasant exceptions. The crypto world doesn’t always follow the rules of the “old world.” For example, due to economic and political instability, residents of Turkey, Argentina, Brazil, and several other countries are very crypto-savvy and highly active — they trade enthusiastically and generate solid revenue for publishers. China and the Gulf states are also particularly lucrative geos. But don’t overlook other countries either — the march of crypto across the globe is unstoppable, and the further we go, the more people will want to own it and profit from it.
And given its fully digital nature, combined with the current situation affecting residents everywhere, this is one of the best moments to test traffic from any country we accept.

How has the crisis affected things? Many affiliate programs in other verticals are seeing traffic drops. What about crypto? Growth? Decline?
Honestly, things are going really well on our end.
I know that for product verticals, approval rates have dropped and earnings have suffered. Financial and microloan offers were already struggling, and I don’t even want to imagine what’s happening there now. Travel is in a coma. Betting — there’s barely anything to bet on except Belarusian football and esports. That said, betting publishers can actually pivot to “trading currency rates” — I think that angle would work really well.
We’re doing great in our niche. Crypto has been “working from home” since birth — it’s remote, distributed, and borderless by design.
Another factor is that people now have more free time to explore trading markets and the crypto phenomenon in general. A lot of people are starting to think: if oil went negative, currencies are volatile, cash is being discouraged because it spreads germs — why not take a closer look at crypto?
I’ll say it again — this is one of the best times for affiliates to step into something new that has held firm while other niches were getting hammered harder than anything I’ve seen in my 15+ years in this industry.

Which sources convert best for crypto? Facebook? Google? Push?
Facebook and Google are definitely strong. Some affiliates buy placements in crypto-focused Telegram channels, others build and rank sites around crypto topics. There’s plenty of room to work, and each traffic source has its own strategies and case studies.
For direct traffic, some sources perform best. For “cold” audiences, the classic pre-lander approach works well — though there are nuances here too. In some geos, pre-landers about delivery drivers or housewives striking it rich work great; in others, you need a fresher angle.
There’s a massive field for experimentation. Publishers can reach out to their managers — they’ll help, advise, and point you in the right direction.

Tell us — how does a sharp Bitcoin rally or crash affect your affiliate program? If it drops, does traffic dry up?
That’s actually the “sweetest” time for those working with us on RevShare — during high volatility, profits can increase by an order of magnitude. One of the recent March spikes gave some of our publishers a 20–30x increase in earnings!
The calmer the market, the less exciting it is for users to trade, and the more steady — but flat — the income level for publishers.

Is it hard to break into the crypto market right now? For example, say an affiliate was running betting traffic and woke up to find all sporting events cancelled — betting collapsed and traffic won’t convert. Is it possible to switch to crypto offers? Are the approaches very different?
No, it’s not hard at all. You might need a week to get up to speed and understand the nuances, but overall it’s essentially just wagering — but with real money on the line. I’d focus less on the vertical the publisher came from and more on the traffic source they specialize in.
If they know how to work with Facebook — great, we’ll walk them through the angles, segments, and geos. If they were running push traffic to product offers, we’ll figure out how to “reframe” that for trading and binary options in the most profitable way possible.

So even a beginner affiliate could break into the crypto vertical? Which sources and countries should they start with?
It depends on how new to affiliate marketing they are and what skills they have. For complete beginners, white-hat niches are definitely an easier entry point — no cloaking battles, no warm-up pre-landers needed. But earnings in those niches are very thin right now, so anyone can technically jump into any niche, including crypto. Fortunately, the monetization model is easy to understand.

As I understand it, you have 3 payment models. Can you walk us through each one? Which is most profitable?
More precisely, we offer all the standard affiliate program models: CPL (this is a closed program negotiated individually with each publisher), CPA, RevShare, and Hybrid.
A big advantage is that even under CPA, if a user doesn’t qualify, we’ll still pay RevShare on them — meaning if the traffic is real, the publisher will always earn something.
Which model is “best” depends on the publisher, their traffic source, and their financial situation. For publishers with their own websites or niche trading communities, playing the long game on RevShare is unquestionably better — ours is one of the highest in the market, paying up to 70% for life with no negative commission stacking.
For those who need working capital in arbitrage, CPA or Hybrid is probably a better fit.
Hybrid isn’t public yet and is offered on request, but it’s the most powerful model I’ve seen in the market — publishers earn on registration, on FTD with qualification, and on RevShare all at once.
It’s no secret that beginners gravitate toward CPL because the payout logic is simple — bring someone in, get paid — though the earnings are significantly lower than CPA and seriously lower than RevShare. That’s just basic affiliate economics: the more the network bears the risk of traffic quality, the less the publisher earns per conversion.

Thanks for the interview — it was really interesting and informative! Will there be any special terms for our readers? A payout bonus? An increased rate?
Absolutely, good people from good people 🙂 After registering, just mention the codeword madcpa20 to your manager and we’ll add +20% to the base commission on offers.