Interview with a Profit Social Representative

Today we have an interview with a representative of the affiliate network Profit Social, a network that specializes in smartlinks. It turned out to be a very valuable conversation — we highly recommend reading it, and there’s a special bonus waiting for you at the end!

Hey. I’m glad you agreed to the interview — tell us a bit about yourself, your role at Profit Social, and how you got into the CPA world.
Hey! My name is Maxim. I’ve been with ProfitSocial since day one — that’s 2 years now, in the role of COO. Before that, I spent 4 years doing traffic acquisition at a large dating company focused on Western markets, so I built up solid experience in affiliate marketing.

Now let’s talk about Profit Social — what is it, what does it specialize in, and how long has ProfitSocial been on the market? I think many readers already know you — we’ve even done a review of ProfitSocial on our site — but give us a quick overview for newcomers.
The ProfitSocial.com affiliate program, as a marketing project, was founded in 2017 — though the dating products we promote have been on the market for around 6 years. We work with dating traffic and deliver near-100% conversion via a CPA smartlink. We prefer SOI offers since they’re more convenient for affiliates, but we can also configure DOI, PPS, and PPTrial. The main focus is dating sites, but we also have top offers in other verticals. Unlike other smartlinks, ProfitSocial is a smartlink from a direct advertiser, which allows us to maintain the highest possible affiliate payouts. Affiliates can find an offer on an external network, bring it to us, and work with it directly at a higher eCPM. Moreover, ProfitSocial accepts traffic from virtually any country. If the traffic doesn’t match the GEO of our internal offers, it gets monetized through external offers on exclusive terms. In short, it’s simple: register, pick one link, send all your traffic to a single URL, and our platform will maximize your EPC based on your traffic’s structure.

What is a smartlink exactly? I think some beginner affiliates don’t fully understand the term.
To boost conversion rates, media buyers typically have to carefully segment their audience and test different creatives, landing pages, and offers for each audience group. But that kind of testing costs money. The smartlink was developed to solve exactly this problem. With it, an affiliate can send all their traffic to a single smart URL, which automatically matches each visitor to the optimal offer. No need to create dozens of separate links and landing pages. The affiliate just sends all their traffic to one URL, freeing them to focus solely on traffic acquisition rather than manual segmentation. The ProfitSocial affiliate program has more user data than most individual affiliates, and our algorithms match each visitor to the best offer faster and more accurately. The result: maximum traffic conversion.

Which GEOs are most popular right now? Where are affiliates sending the most traffic?
Right now, the highest eCPM in ProfitSocial comes from traffic out of Norway — up to $135 per thousand impressions. Scandinavian countries in general stand out for their high payout coefficients. Here’s a snapshot of recent eCPM data:

But when it comes to volume popularity, Asia is worth highlighting. Asia is attractive because of its sheer audience size — markets are still developing, internet penetration is growing, and the space isn’t yet saturated with advertising. That makes it very interesting for a lot of people. ProfitSocial accepts all types of traffic — the only exceptions are spam and incentivized traffic. The best-converting audience is men aged 25 and up. Top-performing countries: EU (especially Germany and France), USA, Japan, Taiwan, South Korea, Malaysia, Singapore, Hong Kong, and others. The market is highly dynamic, and a product that converted well one month may underperform the next — so for the best country to test in any given period, always check in with your personal affiliate manager at ProfitSocial.

What are the top traffic sources? What do affiliates use most often?
Affiliates drive traffic from a variety of sources: their own sites or dating-niche doorways, themed social media communities, banner ads, email campaigns, or purchased traffic from ad networks.

We have a tradition in every interview — we ask our guest to share something really valuable. So, share a combo or life hack that would be super useful for media buyers.
Of course! Lately, one thing that’s been very popular among affiliates is driving traffic through mobile apps. It’s genuinely working well right now and many people are earning great money with it. There are a few mechanics involved, but the main working methods involve Google Play and the App Store. You use the app itself as a System WebView of the site, and lock it down for non-target GEOs as a clean, legitimate-looking app. We’ve described this in more detail here.

Great — if our readers want to work with you, can you offer something exclusive for our audience? A bonus of some kind?
First, I want to emphasize that if an affiliate is already working with our product through another network or smartlink, they’re always welcome to come to us directly and start running at a higher payout — that’s already an exclusive advantage in itself. On top of that, we’re making a special offer for your readers. You can get access to our top offers plus a payout bonus. Just mention the code word “MADCPA_PS9 + $50” to your manager, and after your first payout you’ll receive an extra $50 added to your account!!!

Thanks for the great interview and the bonus for our readers. Best of luck to you and Profit Social!