Monetizing Your Website with Push Notifications via RollerAds

If you run a website with steady traffic, our friends at RollerAds can help you monetize it through push notifications. They have a huge advertiser base that’s eager to show its ads to your site’s visitors. Beyond their impressive network size, RollerAds also brings nearly 5 years of deep expertise in push notifications and push monetization. In this article, we’ll break down how easy it is to add a new income stream to your site, and why RollerAds is the right partner to do it with.

What Are Push Notifications?

Pushes are small text-and-image messages that pop up on a user’s desktop, tablet, or mobile screen. They can contain info about services and products, current discounts, special offers, and calls to action. They’re sent not to everyone, but only to a subscriber base — people who’ve opted in to receive notifications from your site. That’s exactly what you get paid for. The size of your audience determines your income level — the bigger, the better.

The main advantages of this format include:

• Push notifications don’t harm UX, as they appear as small messages in the corner of the screen and only with the user’s consent;
• They work great alongside and complement other ad formats you may already have on your site;
• They have a high CTR, since they reach users directly on-screen while they’re online;
• They’re AdBlock-proof, meaning impressions are delivered to all subscribers — which directly impacts your earnings.
  

How Monetization Works in RollerAds

For publishers who want to monetize their site traffic, RollerAds offers a simple onboarding process.

Whether you run a news site, a streaming platform, or any other web project, this monetization strategy can become a meaningful part of your income. RollerAds provides all the tools and features you need to monetize your traffic effectively.

To start earning from push notifications, follow these steps:

1. Sign up for RollerAds as a publisher.
2. Add your website and go through moderation, during which the RollerAds team will review your site and make sure it meets their requirements.
3. If your site runs on WordPress, install their dedicated WP plugin. For any other CMS, just add a few lines of code to your site.

Once everything is set up, your site visitors will start seeing a welcome push inviting them to subscribe to future notifications. This is a key step in building the subscriber base that will receive ads from RollerAds advertisers. Your site effectively becomes an ad platform, and you earn money for every click on a push message.

Key Benefits of Monetizing with RollerAds:

• Quick start. No deep technical knowledge required. Just sign up as a publisher, pass moderation, and add a few lines of code to your site. If your site runs on WordPress, there’s a dedicated plugin to make the process even easier.
• Subscriber base migration. If you’ve worked with other platforms before, managers can easily migrate your existing subscriber base.
• Detailed statistics. The platform provides transparent, real-time stats with full access to all revenue data.
• Multiple payout options. RollerAds supports virtually all popular payment methods — you’ll definitely find one that works for you.
• Strong support team. Managers guide you through every stage of moderation and setup, and help you find the best strategy so working with RollerAds is both smooth and profitable.
• Works without SSL or root folder access. Not a problem — the team can still monetize your traffic regardless.
• Manageable ad categories. RollerAds understands how important it is to maintain a good relationship with your audience, so you can exclude any ad categories you don’t want shown.
• Ad blocker and fraud protection. Since pushes are delivered directly to users’ screens, bot activity won’t affect your impression count.
• Custom subscription prompt and content locker. They provide a default subscription prompt, but you can customize the text to better fit your site. To draw even more attention to the welcome push, they can also set up a content locker with a custom message.

How Much Can You Earn from Push Notifications?

Two important things to keep in mind when starting out with pushes:

1. Your earnings depend directly on your site’s traffic volume. The more subscribers receiving notifications, the higher your potential income.
2. Your subscriber base — and therefore income — will grow gradually. If earnings are modest in the first few days, give it some time for the base to build up.

To illustrate, here’s one of RollerAds‘ own case studies.

Background:

Nicos Michaelides owns over 170 sports streaming sites with monthly traffic ranging from 500,000 to 3 million visitors, including fussballlivestreams.de. About 70% of his traffic is organic, with approximately 30% coming from direct links on sports betting sites.

Nicos previously worked with another platform, but the results weren’t always satisfying. He had difficulty retaining subscribers and generating consistent revenue, with monthly push notification earnings of $1,000–$1,500. After switching to RollerAds, Nicos saw more stable metrics and his earnings improved significantly.

As a result of working with RollerAds, Nicos reached an average monthly income of $6,000 over 4.5 months.

These results come from careful work and optimization. By partnering with RollerAds, you can earn money without spending much time or resources on creating and managing ads.
Ready to grow your income? Head to their site and join RollerAds!