New RollerAds Feature: Auto-Generated Creatives for Software & Utilities

It’s no secret that creatives account for at least half of a campaign’s success, and the better the creative, the higher your chances of getting a strong CTR. That’s all true, but the problem is that creating and testing good creatives takes a lot of time — which limits how many campaigns you can launch in a day. This is especially felt by those working with push traffic in languages they don’t speak.

RollerAds is a network with global reach that specializes in push and popunder traffic, and is known for its innovative approach to the platform. They already have a Creatives Library featuring the best-converting creatives for the most popular verticals and geos — but the team decided to take things even further! All registered RollerAds users now have access to auto-generated creatives for the Software & Utilities vertical, delivering consistent results for campaigns launched in just 60 seconds.

What Is It and How Does It Work?

Auto-generated creatives are a pool of creatives that optimize for CTR on a per-zone basis. By using them, you get access not to a single creative, but to thousands — regularly updated to capture the most traffic.

It’s important to note that the network does not use advertisers’ own creatives for this or any other feature — your creative work always remains private and untouched.

Benefits of Auto-Generated Creatives:

• CTR optimization: auto-generation optimizes creatives for maximum CTR on each individual zone, rather than matching a specific offer. The goal is campaign efficiency and performance, not a perfect visual match.
• Cost savings: by using auto-creatives, you get more traffic from a given zone for less money. This is because auto-generated creatives are guaranteed to have a high CTR.
• Stability and predictability: one of the key advantages of auto-creatives is a stable and predictable traffic volume that doesn’t depend on a lucky creative test. Auto-generated creatives already have strong ratings in the rotation, so you just need to adjust the bid, budget, and frequency to control volume.
• Testing hundreds of variations: the system tests hundreds and thousands of creative variations for each zone individually. That volume of testing is simply impossible to do manually.
• Quick campaign adjustments: if you want to increase traffic volume, simply change the impression frequency and bid.
• Works alongside other optimization features: for maximum profit, we recommend combining auto-creatives with traffic presets that select the best-converting zones.

Who Are Auto-Creatives For?

As mentioned, auto-creatives are currently only available for Software & Utilities, though RollerAds is actively working to expand the list of supported verticals. Below you’ll find two lists — who this feature is clearly a great fit for, and who it probably isn’t.

Feel free to test auto-creatives if:

1. You work with the Software & Utilities vertical, or want to start — since it’s currently the only supported one;
2. Brand mention in the creative isn’t critical for your offer, since auto-creatives aren’t tailored to specific offers;
3. You’re running an offer in a country whose language you don’t speak, since these creatives work in any language;
4. You want to fully automate campaign setup without sacrificing quality or increasing costs.

Auto-creatives probably aren’t for you if:

1. You work in a different vertical and have no plans to work with software; 
2. The offer network has strict creative requirements (e.g., specific colors, brand mentions, restricted words) that the system can’t account for;
3. You need to review the creative before launching;
4. You firmly believe no algorithm can beat a manually crafted creative.

That last point is somewhat tongue-in-cheek, because auto-generated creatives don’t have the instinct or visual experience of a seasoned affiliate marketer. The system also can’t pick a creative that perfectly matches a landing page or design one specifically for your offer. That said, this approach does offer a range of capabilities and advantages — outlined above — that simply aren’t achievable with the traditional approach to creatives.

Verdict:

Auto-creatives aren’t just about saving time on campaign setup — they’re about achieving better results and higher profits. RollerAds has put a lot of work into this feature and we think it’s a great solution. If the current version of auto-creatives fits your offer needs, we recommend signing up for RollerAds, testing the feature, and seeing the results for yourself.