PIN UP Partners Affiliate Program Review (Updated)

Today we have an updated review of PIN UP Partners. The Pin Up affiliate program is a branded project created for potential and active casino partners. It lets you attract new players and earn monetary rewards based on their activity on the site. The platform has become quite popular in a number of countries and earned recognition from webmasters and media buyers at the international Kinza 360 conference in 2021 in Kyiv.

We’ll take a detailed look at this affiliate program and cover its advantages, RevShare and CPA rates, and how to register an account to start working with PIN UP Partners.

UPDATE 05.02.2025 – this review is now outdated. You can read the latest review of the program here – madcpa.ru/obzor-partnerskoj-programmy-pin-up-partners/

Advantages of the Pin-Up Affiliate Program

Pin Up Partners launched in 2016 and has been actively expanding ever since, entering new markets along the way. As of this year, the platform already has a large number of partners across CIS countries, Ukraine, Asia, and South America. The platform works with webmasters through its unique Pin-Up Casino and Pin-Up Bet products and offers a range of clear advantages:

• High-converting GEOs with strong reach and a full set of localized promo and marketing materials for countries including Ukraine, Canada, Chile, Azerbaijan, Uzbekistan, Mexico, India, Peru, Colombia, and Brazil;
• Strong USD conversion rates in the market;
• A sophisticated statistics system featuring cohort analysis, game activity tracking, and player financial transaction data;
• Simple and quick profile registration by phone number or email;
• A dedicated support line via phone, chat, or email across a dozen countries;
• Full access to the platform’s unique features;
• A well-known brand with strong recognition that consistently generates new users;
• Gaming license from the state regulator in Ukraine;
• Experienced and qualified account managers who continually develop their expertise in traffic sources and affiliate tools;
• A free and fast mobile app;
• Early payout options;
• Proprietary KPIs for working with traffic;
• RevShare with no hidden cuts or confusing deductions;
• Custom rate or tariff upon registration;
• First deposit with a minimum rate;
• A developed bonus system for partners;
• 4,000 slots and tens of thousands of sports events to keep users engaged;
• Personalized promo offers for players for better retention.

The Pin Up affiliate program is in constant development. This keeps quality high and meets partner expectations (both media buyers and webmasters). On top of that, the product enjoys excellent reviews compared to competing programs.

The uniqueness of the solutions, brand recognition, and six years of experience in the affiliate space help build up new customer bases rapidly.

PIN UP Partners by the Numbers

Since numbers speak for themselves, we’ll use hard data to highlight the affiliate program’s advantages. Each point below helps paint a clearer picture of how this platform works.

Localization

Offers are created and translated into nearly a dozen languages, including:

• English;
• Ukrainian;
• Russian;
• Spanish;
• Portuguese;
• Azerbaijani;
• Hindi.

Offers are developed individually for each country. Pre-lander and campaign testing is conducted by native speakers. This covers not only standard language norms but also dialect nuances — for example, Portuguese and Spanish as spoken in South America versus European variants, and English as used in the US, UK, and Australia. Offers also account for the popularity of specific sporting events in each country.

How Much Does a CPA Lead Pay?

When working with webmasters and media buyers, the platform offers a standard CPA rate. Offers are coordinated with your personal manager and range from $20 to $80 per depositing player.

Average USD offer rates at Pin Up Partners by country:

Country	Min. offer ($)	Max. offer ($)
Ukraine	20	50
Brazil	20	50
India	20	60
Chile	30	55
Peru	35	50
Azerbaijan	35	70

CPA affiliate programs adjust the offer rate on an individual basis after traffic ROI is calculated and a test run is completed.

How Much Does a RevShare Lead Pay?

According to feedback from our users, the RevShare at this gambling affiliate program is one of the best on the market. PIN-UP Partners operates without hidden commissions and presents values as unified averages for partner convenience. The affiliate program maintains a consistent RevShare level without deviating from its commitments. Hundreds of regular users rely on the platform as their primary or supplementary income. The player base is never upsold, and webmasters can run their own calculations directly through the built-in breakdown tools in their affiliate dashboard statistics.

A potential partner can calculate RevShare themselves — PIN UP Partners uses a transparent formula with no hidden cuts or additional commissions:

Offshore (all markets)
Your income = (((SUMbet – SUMprize) – 10%*) – 10%) x Rs
Offshore (Russian market)
Your income = (((SUMbet – SUMprize) – 15%*) – 15%) x Rs

The formula variables are:

• SUMbet — total amount wagered;
• SUMprize — total amount won by the player;
• %* — developer’s margin on the difference between deposits and winnings;
• % — payment system fee on total deposits made;
• Rs — RevShare percentage (40%)

What does this look like in practice? Say a player from Ukraine makes 5 deposits of $300 each in a month. Their total deposited amount is $1,500. They play and manage to win $300. Here’s what you earn:

• $1,200 — casino revenue;
• ($1,500 – $300) * 0.10 = $120 — provider commission;
• $1,500 * 0.10 = $150 — payment system commission;
• ($1,200 – $120 – $150) * 0.40 = $372 — your earnings.

All RevShare calculations follow this formula — no additional charges or hidden fees.

Your personal manager is always happy to answer any questions if you have trouble with the calculations. The Pin Up affiliate program has been running on this system for years and webmasters have come to understand it inside out to optimize their earnings. All that’s left is finding players and driving traffic.

LTV at PIN-UP

PIN-UP’s software delivers excellent user LTV results, and the affiliate program provides partners with effective methods for creating high-converting creatives. This helps improve player retention on the site.

Marketing campaigns are powered by statistics, tools, and analytical data from proprietary developments. This enables highly targeted individual promo campaigns for attracting new users.

The affiliate program demonstrates excellent retention rates across all GEOs. Player LTV is influenced by trigger emails, SMS messages to users, creating and targeting bonus offers, running tournaments, and running both long-term and short-term promotions.

Branded promo campaigns from the affiliate team are tailored to each country where the service operates. PIN-UP doesn’t run the same promo for all markets — local gaming culture nuances are factored in. Social media content is adapted accordingly, with engaging contests and discounts. This activity helps attract new users, strengthen retention, and build product loyalty.

For high rollers and active players, a separate VIP service and dedicated support line exist. This includes early access and pre-release previews of new slots, personalized bonuses, a dedicated 24/7 personal manager, and other perks.

When evaluating LTV without factoring in minimum deposits, PIN-UP leads competitors across its primary international markets at equal first deposit amounts.

Registering with PIN UP Partners

Affiliate offers from Pin Up become available immediately after registration. You’ll need to fill in your name, email address, and phone number. Don’t forget to specify your preferred messenger for communication. Registration is confirmed by clicking the red button, and a manager will call you shortly to clarify a few details and verify your new account.

The account is verified and confirmed within 30 minutes or less, and the affiliate program is active from that point. If you register at night, the manager will reach out in the morning.

Overview of the PIN-UP Affiliate Dashboard

Once your account is set up, it’s time to get familiar with it. After logging in, you’ll land on the Pin Up Partners home page, where you can see yesterday’s stats at a glance. News for partners appears on the right, and a search bar on the left lets you jump to any section.

Your balance information is at the top, and your manager’s contact details along with your individual referral balance (if you’re participating in that program) are at the bottom.

Promo Materials

This section contains ready-made materials you can use to attract traffic. You can also generate a link for an individual advertising campaign here.

Promo materials are available in 7 languages: English, Ukrainian, Russian, Portuguese, Spanish, Azerbaijani, and Hindi. You can use landing pages and ad banners in any size, including custom promo campaigns created through your affiliate program manager.

Apps

The app will be your most important tool when working with traffic from Google Ads, Facebook, and TikTok. Final conversion depends heavily on how well the affiliate product is adapted and presented as a mobile product. The logo and brand name in app descriptions and titles significantly boost conversion rates.

In this section you can download specialized mobile apps for Android and iOS that are optimized for the platform. App versions are bug-free and sync without issues. Connecting a new account to the app is done through your manager and is processed within a few hours.

Statistics

The unique PIN-UP Partners statistics module was developed specifically for the platform’s clients and covers tools for both betting and gambling. All your performance data is recorded here. The numbers are concrete and free of hidden calculations.

There are three types of traffic reports available:

• General statistics;
• Cohort analysis;
• Player statistics.

Additional features are also available for breaking down in-site game activity, including player action logs.

Below, each report type is covered in more detail so you know what to focus on when dealing with large volumes of data.

General Statistics

This is the main way to aggregate and analyze your traffic. The table format gives you access to: dates, total and unique traffic figures, registration counts, first and second deposit numbers, and the game activity of your referred users — including total bets and wins, deposit and cashout amounts, and your partner earnings based on the platform’s rates.

You can group statistics by time period (hour, day, week, month, year). Additional breakdown dimensions include GEO, rate tier, traffic stream, and sub-accounts.

Cohort Analysis

This report is designed for more granular traffic analysis. It lets you view stats by your chosen time range, grouping method, and registration or first deposit date. You can calculate profitability by campaign or promo for any selected date.

Beyond these metrics, cohort analysis tracks the number of active users (e.g., day by day) and projects earnings over a selected time horizon. Working with this data allows you to break down traffic into specific groups and analyze performance at that level.

Player Statistics

This report provides a deep dive into a specific lead and shows the following data:

• User ID on the platform and on the site;
• Player location;
• Traffic stream and sub-accounts;
• Registration date and time of last site visit;
• Balance amount and gaming currency.

Monitoring each individual player lets you study their activity stats in detail over any chosen time period. The report shows the last bet amount, total number and value of deposits, how long they’ve been active, and how often and in what amounts they make withdrawals.

Player statistics also provide information on whether the profile is blocked or active, the date it was verified by support, the date and time of the first visit, first spin or first bet, the payment model, and overall financial metrics.

This monitoring approach is valuable because you can track your players’ activity and adjust your strategy for acquiring new ones, taking into account the quality and payment capacity of different users.

Finances

This section is definitely worth your attention. It provides information on transactions and payment logs. This is where you withdraw your earnings and see all available payout methods.

A historical exchange rate archive is available, showing the rates used to convert player financial data. Earnings are converted into the platform’s main currency — US dollars (at the applicable exchange rate).

The final “Bonuses” section shows all transactions related to promotions and advertising offers available to you as bonuses.

Support

Day-to-day workflow and partner communication take place through chats. This is where PIN UP affiliate program staff and webmaster teams interact.

Beyond the primary messenger Telegram, communication is also possible via email or support tickets within the platform interface. You can choose whichever method works best for you.

How to Get Started with the Pin Up Affiliate Program

Here we’ll walk through exactly where to go and what to do at the start, so you can get to earning as quickly as possible.

How do you earn with casino affiliate programs? The answer is simple — find players and drive traffic. To get your link, you need to:

• Go to the “Create New Promo” section;
• Select an offer and payment model;
• Choose the promo type (direct link, landing page, themed landing page, banner, video, or event landing page);
• Select the promo language and traffic type.

A list of all promo options will then be generated — pick the one that works for you and click “Get Link”.

In the new window, edit the promo name, add a sub-account if needed, and copy the link with UTM tags.

All your active links are accessible under “My Promos”.

How to Get Paid

The Pin Up affiliate program transfers CPA earnings twice a month, after reconciliation for each reporting period (1st–15th, 16th–30th, and the 31st).

Funds are paid out via the following methods:

• Bank cards;
• Qiwi;
• Google Pay (formerly Yandex.Money);
• Perfect Money;
• Interkassa;
• Skrill;
• Neteller;
• Capitalist;
• BTC;
• USDT;
• ZaleyCash;
• UPI.

If a webmaster doesn’t hit their KPIs in the last reporting period, they get an additional 15 days to do so. If they succeed, the partner remains on CPA. Otherwise, they’re moved to RevShare.

Conclusion: Our Take on PIN UP Partners

To wrap up, we want to emphasize that the Pin Up affiliate program is one of the top-performing drivers in the online gambling and betting industry. Our team buys your traffic across many popular markets, with no restrictions and no hidden commissions. Here’s what we offer:

• Clear payout terms and strong CPA rates;
• A free, polished app for Android and iOS;
• Solid conversion rates and excellent LTV;
• Ready-made promo materials for acquiring players, with the ability to create custom campaigns;
• A wide and convenient selection of payout methods, twice monthly, with the option to request an early withdrawal;
• Detailed statistical analysis with the ability to monitor each individual player’s activity.

The Pin Up affiliate program has excellent customer support with around-the-clock availability. Account managers are knowledgeable in their field and well-versed in traffic sources, platform features, and affiliate tools (according to our clients’ feedback). If you’re interested and want to put your earnings on autopilot, welcome to PIN UP Partners!

FAQ

How is RevShare calculated at Pin-Up?

At the time of signing the partnership agreement, you can already see the percentage that will be paid for a user completing the target action. Assuming a maximum RevShare of 50% at Pin-Up — if a player loses $150 on one of their bets, the webmaster who referred and motivated that player earns $75.

Can you make money with Pin Up affiliate programs?

Years of practice show that dedicated webmasters earn enough to leave their regular jobs — their primary focus becomes intelligently distributing their affiliate links. That said, you’ll need at least a basic understanding of advertising, marketing, and media buying to get there.

Where do you get traffic for affiliate programs?

The program has no restrictions on traffic sources — you can attract users from any social network, via email campaigns, or push notifications. Among the most effective methods gaining popularity recently is traffic through mobile apps. New app accounts must be submitted for authorization through technical support.

How much does a CPA lead pay at Pin Up Partners?

The CPA partnership model involves referring users tied to a specific GEO (e.g., country). Depending on this factor, you can earn anywhere from $20 to $80 per lead.