Tips for Launching Ad Campaigns on Utilities Offers

The utilities / VPN / antivirus verticals have been growing steadily over the past several years, and that trend isn’t going anywhere. So today we’ve put together some tips for launching ad campaigns on utilities offers. This material was sourced and adapted from the RollerAds ad network blog – blog.rollerads.com/2021/06/21/top-tips-to-choosing-a-utilities-offer/. If you’re looking for a solid source of push and pop traffic, we can recommend these guys.

Your results depend not just on your skills, but on the offer itself. You can be a great optimizer and pre-lander wizard, but with the wrong offer you risk going into the red. That’s why picking the right offer matters.

Which Utilities Offers Should Beginners Choose?

If you’re new to affiliate marketing, we recommend starting with offers that have lower payouts but higher conversion rates. It’s best to begin with cheaper GEOs — Tier-2 and Tier-3 countries. This keeps your testing costs low and lets you try as many combinations, approaches, and traffic sources as possible right from the start.

Here are a few tips for those working with a limited budget:

• Look at mobile utilities offers.

This vertical lets you get started efficiently with a relatively modest budget. Payouts per conversion are quite low, so you can optimize your campaign without spending hundreds of dollars on testing. Android cleaners, for example, convert well from push traffic in many countries.

• Work with Tier-2 and Tier-3 countries.

If you’re going with Android cleaners, choose Tier-2 and Tier-3 countries — they have high traffic volumes. You’ll get a lot of cheap clicks and can see results without spending much. Indonesia, Bangladesh, and Brazil, for instance, are among the cheapest GEOs. And most importantly, they have high conversion rates for Android cleaners, thanks to the large number of Android device users there.

• Track {feedId}.

Don’t forget basic optimization — turn off feeds with poor conversion rates. In RollerAds and many other ad networks, you can pass the {feedid} parameter. Use it and disable underperforming feeds. Tracking FeedID gives you maximum control over your campaign.

• Use OS version targeting.

When setting up your campaign, pay attention to OS version targeting. Different OS versions convert differently for the same offer. Keep an eye on which versions deliver the best results and turn off the ones that aren’t converting.

And lastly, a piece of advice that applies to every vertical in affiliate marketing: always talk to your manager and ask what’s working right now. The manager has every incentive to help you succeed. RollerAds assigns a personal manager to every advertiser — they’ll share targeting tips, optimization advice, and launch guidance. So we recommend communicating not just with your affiliate network manager, but also with the manager from your traffic source.