What Is the InPage Push Ad Format?

Today we’re breaking down a relatively new ad format — InPage Push. We’ll explain what it is, what it looks like, which verticals it works well with, how it compares to standard push notifications, and what advantages it brings. Let’s get started!

What Is This Format and What Does It Look Like?

InPage is a native banner whose design resembles push notifications. But unlike its older sibling, it doesn’t require users to opt in and is only shown while the user is actively on the website.

How Is It Similar to Regular Push Notifications?

In terms of placement — top of the screen on mobile devices and bottom-right on desktop. The design also mimics notifications and shares the same attributes: a 30-character headline, 40-character body text, and a banner icon for better visual appeal.

What Are the Advantages?

• Native design that feels familiar to users.
• Right here, right now: InPage ads are shown to users who are currently browsing the website.
• Wider audience: the best thing about InPage is that it works across all operating systems, meaning you can target iOS users as well.
• The format has a higher CTR than standard push notifications.

Which Ad Networks Support It?

The format is still new, so not all networks have rolled it out yet. Among the networks we trust that have launched InPage Push, Clickadu is a standout. This network offers a wide variety of formats and, most importantly, massive traffic volume — over 2 billion impressions per day. In Clickadu, InPage Push can be run as a standalone format or combined with regular push notifications. The minimum deposit is $100 — just enough to test the format.

Wrapping Up:

InPage Push is a format that only recently hit the market — but everything new is just a well-forgotten old. There used to be a similar format: in-site messaging widgets on platforms like Facebook.

This review was mainly aimed at advertisers, but for publishers looking to add extra monetization to their sites, we also recommend enabling this format. It’s approved by Google, has no negative impact on SEO rankings, is easy to install, and — most importantly — is fully compatible with any other ad format. If you want to enable it, register with Clickadu as a publisher and they’ll set it up for you.

If you’re an advertiser, we strongly recommend testing it. Since the format is still new, many people haven’t even heard of it yet — which means it’s not oversaturated. We recommend testing in Clickadu; just sign up as an advertiser. Where should you send traffic? The same places you’d send standard push traffic: gambling, betting, dating, and app installs. We asked the Clickadu team for a promo code for testing this format: “MADINPAGE” — the code gives you $20 on deposits of $100+ and 10% on deposits of $300+. Happy testing!