Tips for Running Sweepstake Offers

In this article we’ll share tips for running sweepstake offers. This is a translated and adapted version of a post from the RollerAds blog — blog.rollerads.com/2021/04/05/3-tips-to-running-sweepstake-offers/. If you’re looking to buy quality push or pop traffic, check out RollerAds.

Sweepstakes are one of the most popular verticals for push and pop traffic. Year after year, this vertical draws in both beginners and experienced affiliates thanks to its wide range of offers, broad GEO coverage, strong conversion rates, and a long list of approved traffic sources.

What Are Sweepstakes and What Types of Sweepstake Offers Are There?

Sweepstakes are online prize giveaway offers where the winner is selected at random from all participants. Different types of sweepstake funnels determine how users enter.

• SOI / DOI (Single Opt-In / Double Opt-In) require the user to provide their information (such as an email address, social media account, or phone number) and, in the case of DOI, confirm it.
• CC submit (credit card submit) requires the user to enter their credit card details.

All offer types perform well with both push and pop traffic when you know how to work with them. Here are 3 tips that will help you:

Tip #1: Always Use Pre-Landers.

The best pre-landers are styled as quizzes or spin-the-wheel pages tailored to the product you’re promoting. When users answer questions or “spin” the wheel, they get engaged in the process and are much more willing to share their information.

You can use well-known brands on your pre-landers — popular brands build trust with users and positively impact CTR.

Keep improving your pre-landers. Check your pre-lander CTR, optimize colors, buttons, and forms. Run split tests and keep the ones that show higher click-through rates and conversions.

For push campaigns, users see your creative first. The same tips apply: for example, images of well-known brands tend to boost CTR compared to plain creatives.

Tip #2. Optimize Your Creatives.

For a creative to hit its target and make your offer irresistible, you need to pay attention to both the image and the accompanying text. Headlines like “Your prize is waiting” or “You have (1) item to claim” are two of the most effective examples.

If you’re running an iPhone giveaway offer, make sure you’re using the same image (model, color, etc.) that the user will see on the offer page.

When it comes to visuals, gift boxes, holiday-themed emojis conveying urgency and excitement — these are the images that resonate most with users.

Tip #3. Analyze Your Traffic.

The first two tips, as useful as they are, won’t deliver strong ROI unless you put in enough effort to optimize your campaigns. Start with traffic analysis.

Make sure you know everything about your campaign: track OS versions, mobile carriers, browsers, browser language settings, and more. You need to know what’s driving conversions and what’s just burning budget. Increase the first and cut the second — and you’ll see the profits follow.

Bonus Tip: GEOs and Offers

As we mentioned at the start of this post, there are several types of sweepstake offers. Data from RollerAds shows that SOI / DOI offers work especially well with push traffic in the US, South Africa, UK, Germany, France, and Asian markets.

For CC-submit offers, pop traffic is the better choice — it delivers higher volumes and broader reach. Tier 1 countries like the US and Europe are the best GEOs for this type. And don’t forget to localize your pre-landers for your target audience!